Savvy traders never pay full fees. Use these referral codes to save for life: Binance WZ9KD49N / OKX 26021839

SharpLink Gaming, previously recognized as a provider of sports betting affiliate technology, has undergone a significant transformation and now positions itself as the world’s largest corporate holder of Ether.Currently, SharpLink is arguably the most well-known publicly traded Ethereum (ETH) treasury vehicle. In one of his earliest interviews since becoming co-CEO of SharpLink, Joseph Chalom explains the reasoning behind this strategic shift, the decision to focus on Ethereum over other assets, and the company’s plans to utilize its ETH holdings beyond mere holding.This transition was driven by a $425 million private placement led by ConsenSys, founded by Ethereum co-founder Joseph Lubin, who also serves as the chairman of SharpLink’s board. With an estimated value of $1.65 billion, the company has already staked a considerable portion of its holdings and is actively exploring additional methods to generate returns, such as restaking and selective participation in DeFi protocols.Read more: SharpLink enlists BlackRock’s crypto expert as the ETH race intensifiesAs Ethereum solidifies its role in tokenization, stablecoins, and the broader financial infrastructure, SharpLink is positioning itself not just as a passive investor, but as a key player within the Ethereum ecosystem.In the following Q&A, Chalom outlines how SharpLink intends to leverage its strong connections with the Ethereum community, maintain investor confidence, and create long-term value beyond short-term price fluctuations.

crypto.news: SharpLink recently shifted from being a sports betting affiliate technology firm to an Ethereum-focused strategy, and now it holds the largest corporate stake in ETH. My first question is about timing—why now? What has changed in your investment approach or market outlook over the past few months that led you to make Ethereum your primary treasury reserve asset?

Joseph Chalom: We have always believed in Ethereum as a transformative technology and a long-term opportunity. We owe some of our inspiration to Michael Saylor and his strategy for adopting an ETH treasury model. After researching this idea at the start of the year, Joseph Lubin, SharpLink’s Chairman, co-founder of Ethereum, and founder and CEO of Consensys, concluded that this was the best way to maximize returns on Ethereum while enhancing shareholder value.Our investment thesis is that Ethereum will serve as the neutral, decentralized platform that secures stablecoins, tokenized real-world assets, and various forms of economic activity for the next generation. You can think of it as the “trustware” for global finance.

CN: Your July 2025 update mentioned that approximately $257 million in newly raised capital remains to be deployed into ETH purchases. Going forward, will SharpLink continue to aggressively pursue this strategy?

SharpLink’s ETH Treasury Strategy Is Diversified Beyond Staking – While staking is a part of their approach, the company focuses on a broader range of strategies to maximize returns and manage risk.

SharpLink’s ETH Treasury Strategy Is Diversified Beyond Staking

While staking has become a popular method for generating passive income in the Ethereum ecosystem, SharpLink takes a more comprehensive and strategic approach to managing its ETH treasury. Rather than relying solely on staking rewards, the company employs a diversified strategy that includes a variety of financial instruments and investment opportunities designed to maximize returns while effectively managing risk.

This diversified approach is rooted in the understanding that no single strategy can consistently outperform the market across all economic conditions. By spreading their exposure across different types of investments—such as yield farming, liquidity provision, token swaps, and even traditional financial derivatives—SharpLink ensures that their portfolio remains resilient in both bullish and bearish markets.

One of the key components of SharpLink’s strategy is the use of decentralized finance (DeFi) protocols to generate additional yield. These platforms offer various ways to earn interest, such as lending ETH to borrowers or providing liquidity to automated market makers (AMMs). This not only enhances returns but also allows for dynamic adjustments based on market trends and user demand.

In addition to DeFi-based strategies, SharpLink also explores cross-chain opportunities and partnerships with other blockchain networks. This enables them to tap into new ecosystems and leverage different consensus mechanisms, further diversifying their risk profile. By maintaining a multi-chain presence, they are better positioned to adapt to technological advancements and shifting market dynamics.

Moreover, SharpLink emphasizes active risk management through continuous monitoring, scenario analysis, and stress testing of their investment portfolios. This proactive approach helps identify potential vulnerabilities early and allows for timely reallocation of assets to mitigate losses during volatile periods.

Ultimately, SharpLink’s philosophy is built on the principle of balance: balancing short-term gains with long-term stability, and balancing innovation with caution. Their commitment to a diversified ETH treasury strategy reflects a forward-thinking mindset that aligns with the evolving nature of the cryptocurrency industry.

The Company Seeks Long-Term Value Growth – SharpLink aims to grow its ETH holdings sustainably by exploring opportunities in DeFi, yield farming, and other blockchain-based financial instruments.

The Company Seeks Long-Term Value Growth

SharpLink is committed to driving long-term value growth through a strategic and sustainable approach to managing its Ethereum (ETH) holdings. Rather than pursuing short-term gains, the company focuses on building a resilient financial foundation that can withstand market volatility and capitalize on emerging opportunities within the decentralized finance (DeFi) ecosystem.

At the core of SharpLink’s strategy is a deep understanding of blockchain technology and its potential to reshape traditional financial systems. By leveraging the power of DeFi, the company aims to generate consistent returns while maintaining a balanced risk profile. This involves exploring a wide range of decentralized protocols, such as liquidity pools, staking mechanisms, and tokenized assets, which offer attractive yield opportunities without compromising security or transparency.

One of the key avenues for growth is yield farming, a practice where users provide liquidity to decentralized exchanges (DEXs) in exchange for rewards in the form of native tokens or interest. SharpLink actively participates in well-audited and community-driven yield farming protocols, ensuring that its capital is deployed in a manner that aligns with both profitability and decentralization principles.

In addition to yield farming, SharpLink explores other blockchain-based financial instruments, including tokenized real-world assets, synthetic assets, and structured products. These tools enable the company to diversify its portfolio and hedge against market fluctuations, further reinforcing its long-term value proposition.

SharpLink’s approach is not just about maximizing returns—it’s also about contributing to the broader DeFi ecosystem. By engaging in responsible and ethical practices, the company seeks to foster trust, promote innovation, and support the development of a more inclusive and transparent financial infrastructure.

Ultimately, SharpLink’s focus on long-term value growth reflects its commitment to sustainability, adaptability, and continuous improvement. As the blockchain and DeFi landscapes continue to evolve, the company remains dedicated to exploring new opportunities that align with its vision of a decentralized and equitable financial future.

Partnerships Play a Key Role – SharpLink collaborates with other blockchain projects and financial institutions to enhance the utility and value of their ETH holdings.

Partnerships Play a Key Role

SharpLink recognizes that the success of any blockchain project is not solely dependent on its own capabilities but also on the strength of its partnerships. By collaborating with other blockchain projects and financial institutions, SharpLink enhances the utility and value of its users’ ETH holdings, creating a more robust and interconnected ecosystem.

Strategic Collaborations with Blockchain Projects

SharpLink actively engages in strategic partnerships with various blockchain initiatives to expand the functionality and reach of its platform. These collaborations often involve integrating with decentralized finance (DeFi) protocols, non-fungible token (NFT) marketplaces, and other Web3 applications. Through these integrations, users can leverage their ETH in new and innovative ways, such as staking, lending, borrowing, or participating in governance decisions across multiple platforms.

By working closely with leading blockchain projects, SharpLink ensures that its users have access to the latest advancements in the space. This not only increases the utility of ETH but also positions SharpLink as a central hub for users seeking seamless and interoperable DeFi experiences.

Engaging with Financial Institutions

In addition to its work within the blockchain space, SharpLink also partners with traditional financial institutions to bridge the gap between Web3 and traditional finance. These partnerships help bring institutional-grade services and security to the decentralized world, making it easier for both retail and institutional investors to engage with ETH and other digital assets.

Collaborations with banks, custodians, and asset management firms allow SharpLink to offer features such as secure custody solutions, compliance tools, and fiat on-ramps. These integrations are crucial for driving mass adoption and ensuring that ETH remains a valuable and accessible asset for a wide range of users.

Enhancing Value Through Ecosystem Growth

The ultimate goal of these partnerships is to enhance the overall value of ETH within the SharpLink ecosystem. As more projects and institutions join the network, the demand for ETH increases, which can lead to higher liquidity, better trading opportunities, and greater utility for holders.

Furthermore, these collaborations foster innovation and create a more dynamic environment where users can explore new use cases for their digital assets. Whether through cross-chain interoperability, tokenized real-world assets, or new financial instruments, SharpLink’s partnerships are instrumental in shaping the future of decentralized finance.

Conclusion

SharpLink’s commitment to forming strategic partnerships with blockchain projects and financial institutions underscores its vision of building a more connected and valuable ecosystem for ETH holders. By fostering collaboration and driving innovation, SharpLink ensures that its users are well-positioned to benefit from the evolving landscape of digital finance.

The Strategy Aligns With Broader Web3 Goals – Their approach reflects a commitment to building a more decentralized and resilient financial ecosystem using Ethereum.

The Strategy Aligns With Broader Web3 Goals

At the heart of this initiative lies a clear and purposeful strategy that aligns with the overarching goals of the Web3 movement. By leveraging the power of Ethereum, the project is not just building a financial tool—it’s contributing to the creation of a more decentralized, transparent, and resilient financial ecosystem. This alignment is crucial in an era where traditional financial systems are increasingly scrutinized for their centralization, opacity, and susceptibility to systemic risks.

Ethereum, as a foundational layer for Web3, offers a unique platform for innovation through its programmable blockchain and robust smart contract capabilities. The approach taken by this project harnesses these features to empower users, reduce reliance on intermediaries, and foster a more inclusive financial landscape. By decentralizing key aspects of financial infrastructure, the project helps to democratize access to financial services, making them more accessible to individuals who have been historically underserved by traditional institutions.

Moreover, the commitment to Ethereum underscores a broader vision for the future of finance—one that prioritizes user sovereignty, data privacy, and long-term sustainability. In a world where trust in centralized entities is waning, the use of a permissionless and open-source blockchain like Ethereum provides a compelling alternative. It enables developers, entrepreneurs, and users to collaborate in a shared digital economy without the need for gatekeepers or centralized authorities.

This strategic focus also contributes to the resilience of the financial system as a whole. Decentralization inherently reduces single points of failure, making the network more robust against attacks, censorship, and operational disruptions. As the Web3 movement continues to gain momentum, initiatives that align with these principles will play a vital role in shaping the next generation of financial infrastructure.

In summary, the strategy not only reflects a technical choice but also a philosophical one. It embodies the core values of the Web3 community—transparency, inclusivity, and empowerment—and positions the project as a meaningful participant in the ongoing evolution of a decentralized financial future powered by Ethereum.

SharpLink Gaming Rebranding Questions and Answers

SharpLink Gaming Rebranding: Frequently Asked Questions

Question 1: What is SharpLink Gaming’s new focus after rebranding?

Answer 1: SharpLink Gaming, formerly known as a sports betting affiliate technology provider, has rebranded itself to become the world’s largest corporate holder of Ether (ETH). It now focuses on Ethereum-related investments and operations.

Question 2: Why did SharpLink choose Ethereum over other cryptocurrencies?

Answer 2: SharpLink chose Ethereum due to its strong ecosystem, developer community, and widespread adoption. The company believes Ethereum offers long-term value and growth potential compared to other assets.

Question 3: What does it mean for SharpLink to be a publicly traded Ethereum treasury vehicle?

Answer 3: Being a publicly traded Ethereum treasury vehicle means that SharpLink holds and manages large amounts of ETH as part of its business model, making it one of the most recognizable companies in the crypto space.

Question 4: How does SharpLink plan to use its ETH holdings beyond just holding them?

Answer 4: SharpLink plans to activate its ETH through various strategic initiatives, including investment opportunities, partnerships, and leveraging Ethereum’s infrastructure for future growth.

Question 5: Who is Joseph Chalom, and what role does he play in SharpLink?

Answer 5: Joseph Chalom is one of SharpLink’s co-CEOs. He recently gave his first interview discussing the company’s strategic transformation, the rationale behind the shift to Ethereum, and future plans for the business.